A wow event isn’t just something people attend — it’s a story they can’t wait to share.

That wasn’t just a key message Peter Jones AM provided, it was the reaction of our audience and the proof was in follow up posts on Linked in and other socials.

Peter is an amazing storyteller, but there was no fiction. All his stories were real life examples of special event ideas he has brought to life. Most worked brilliantly, some not so well, and this gave fertile ground from which to share his wealth of knowledge and experience with us.

While the tools of event management and client expectations have changed throughout his career a couple of basic principles have driven his success:

• Don’t do things everyone else does - instead create surprise elements specific to your audience and clients

• Make people feel special and valued

• Budget is important but the idea is critical

• Dare to be brave, creative and pitch out of the ordinary ideas – but know all your answers before pitching a wild idea

• Don't start something you don't believe in and be prepared to say no and walk away!

Nowadays the magic at events lies in crafting emotionally charged moments that beg to be posted, tagged, and talked about by your audience.

And our guests said:

"My first industry event with this Association and I was very impressed - venue & atmosphere were great and of course Peter was fabulous"

"Fantastic event, incredible speaker and super location with great food and beverages."

"Venue is fabulous, great amount of conversation time before and after, Peter Jones is incredible!"